SOCIAL MEDIA
The rules of engagement have changed. As a business owner you cannot choose to ignore the value of this space – do not fear it! Practical and effective strategies are much more attainable than you might think.
HOW CAN SOCIAL MEDIA HELP YOU?
Social Media engagement by businesses requires an intelligent, well thought out strategic approach. Social Media is just that – Social – so engaging in this space requires a social attitude. We’ll help you reconstruct your strategy so that you combine intelligent communication with practical internal application (labour intensity).
Social Media, and not just Facebook, can generate a strong funnel of sales leads for your business. No doubt about it. Work with us to understand what gets social media users interested in your business – especially on a medium where you are competing with social engagement from their nearest and dearest friends and family.
Part of your marketing strategy should always be the long term brand development of your identity in the marketplace. Social Media provides you with an incredibly unique opportunity to do this. You can actually embark on becoming a part of the fabric of someone’s online social existence. But get your approach wrong, and getting back in favour with someone is extremely difficult. Don’t be the business that everyone just scrolls past without even reading the first line of a post because every other post you have made prior hasn’t been engaging at all. Once your business has been ‘unliked’ you’ll probably never be like by that person again!
HOW CAN LAWFORD AND CO HELP YOU WITH YOUR SOCIAL MEDIA?
We’ve run lots of campaigns for lots of businesses and learnt – sometimes the hard way – what works and what doesn’t. We don’t claim to be Nostradamus, but we have rules of engagement that help our clients get a much better return on their social media investment.
SOCIAL MEDIA STRATEGY
A Social Media strategy doesn’t have to be a huge document, but it does need to be very clear about
- who your audience is
- how you intend to communicate with your them
- why? What is it that motivates them socially and how does that relate to your business?
- Implementation strategy & tactics (internal resources / what needs to be outsourced?)
We’ll work with you to combine your industry expertise with our understanding of the multiple social media channels at your disposal to maximise your impact.
You shouldn’t have to outsource your basic Social Media engagement. But you do have to make time available for the staff you allocate this responsibility to. You’ll also need to help build their confidence in this space. Work with your staff – especially in the early stages – in order to make sure they understand your social media strategy and how your business wishes to be perceived online.
Detailed and targeted campaigns need the advice of experts. Moreover they need high quality imagery and video production. Remember your brand reputation takes time to develop, so we want to make sure you get off to the best start and don’t alienate your audience as you too are developing your social media experience and skill.
SOCIAL MEDIA CASE STUDIES
Here are some businesses we’ve helped with social media in recent times.
