PROMOTIONAL VIDEO
Video online is proven to increase your appeal and sales strength significantly. The right corporate video can engage a viewer like no other medium…
HOW CAN PROMOTIONAL VIDEOS HELP YOU?
We all know video and images are the most engaging communication mediums we interact with online, whether it be via social media, YouTube or any other channel. Done well, it can improve your image and interest in your business or campaign too.
Before you think producing business video sounds easy, consider this; expectations around video content by a user are more often that not extremely high, so, producing low quality video (especially in terms of the substance of your content) can work against your brand and goals.
Expert marketing advice, good direction and quality acting talent is crucial when producing corporate, promotional or sales video.
- 92% of mobile video consumers share videos with others, according to Invodo.
- 46% of users take some sort of action after viewing a video ad, according to Online publishers association.
- 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
- 90% of users say that seeing a video about a product is helpful in the decision process.
- Video ads make up 35% of total online ad spending according to Break Media.
- After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
- According to Forbes, 59% of executives would rather watch video than read text.
- Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
- According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
- According to Jun Group, videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute.
- Animated explainer videos increase conversion rates by 20% according to Unbounce.
Thanks to Insivia & video seo pro for collecting these facts
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IS THE 2ND BIGGEST SERACH ENGINE IN THE WORLD BEHIND GOOGLE
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A VIDEO IS 53X MORE LIKELY TO APPEAR ON THE 1ST PAGE OF GOOGLE SEARCH
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'UNBOUNCE' REPORTS THAT INCLUDING A VIDEO ON A LANDING PAGE CAN INCREASE CONVERSION BY 80%
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YOUTUBE REPORTS MOBILE VIDEO CONSUMPTION RISES 100% EVERY YEAR
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ACCORDING TO AN AUSTRALIAN RETAILER, REAL ESTATE LISTINGS THAT INCLUDE A VIDEO RECEIVE 403% MORE ENQUIRIES THAN THOSE WITHOUT
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33% OF ALL ONLINE ACTIVITY IS SPENT WATCHING VIDEO
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ACCORDING TO A FORRESTER REPORT, INCLUDING VIDEO IN EMAIL LEADS TO 200-300% INCREASE IN CLICK THROUGH RATE
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'MIST MEDIA' REPORTS THAT THE AVERAGE INTERNET USER SPENDS 88% MORE TIME ON A SITE WITH A VIDEO
HOW CAN LAWFORD AND CO HELP YOU WITH YOUR PROMOTIONAL VIDEO?
With experience in everything from animated video production and theatrical trailers to music videos, commercials and political campaign promotion Lawford and Co knows how to help you present yourself beautifully.
Yes, anyone can film anything these days. Whilst once on a blue moon someone gets lucky – from business promotion perspective – with some iPhone or basic SLR video footage, unless your content is so unique and captivating you will probably produce a negative branding effect. Or, just receive no interest at all.
We understand, however, that not everyone has a multinational sized budget. That’s why we have partnered with a variety of excellent videographers, storytellers and cameramen to provide you with options. Talk to us a bout it – we’ll match you up with the right people.
Lawford and Co also has extensive connections in the world of professional actors and directors. Whether it be the perfect voice for a narration or the best casting for a particular target market message – we have you covered.
Again we understand budget requirements, and can source all variety of talent for you in this respect.
PROMOTIONAL VIDEO CASE STUDIES
Here’s an example of an animated travel safety app promotional video for international release we produced on a tight budget recently…