MARKETING STRATEGY
Having a marketing strategy is ‘business 101’. It’s simply about planning for the best return.
With a good marketing strategy – and the tactics to back it up – you’ll know exactly what you’re spending, when, where and most importantly, why.
HOW CAN A MARKETING STRATEGY HELP YOU?
Marketing Strategies should be concise, intelligent and all about real customer flow. They should balance the appeal and growth of your brand with the simple need to create more enquiries.
Whether it’s via word of mouth or any other marketing channel, people still need to find your contact details and research your business.
Think practically about your real customer flow. Take the time to develop a plan – a marketing strategy – that suits your goals and target market. Then and only then should you invest, manage and monitor for maximum effect.
There’s a simple old military analogy that helps frame how you might approach your business marketing. To win a battle you need a strategy – a way to take on your challenge. But a strategy is hopeless unless you have the right tactics to implement it.
Strategy is the big picture and the goal, the tactics are how you do it – with the least cost and the best return. Don’t waste time and money, talk to experts to get this right.
We don’t mean to flog a dead horse as it were, but money spent on planning equates to less spend and more return in the long run.
HOW CAN LAWFORD AND CO HELP YOU WITH YOUR MARKETING STRATEGY?
Experts in a field exist for a reason. Our job is not only to save you money in the long run, but to increase the volume of enquiries you get so that you can grow your business.
We are heavily focussed on practical thinking and what really works ‘on the ground’ for your business. That’s why your tactics are just as important to us as your strategy. You need the tools to make your marketing work, not just the theory. We’re happy to pull back the smoke and mirrors that often exist in this industry and teach you how to maximise the time you have available to invest in growing your business.
In fact, our products, services and internal staff training programs are all designed to empower you with knowledge as soon as your journey with us begins.
You need to know if your investment is creating a return. That’s why we work really hard to make sure you have cutting edge reporting tools that drive transparency and the best management of return on investment possible.
We know our years of experience, incredibly broad marketing knowledge and drive to be the best can help you achieve your marketing & advertising goals.
MARKETING STRATEGY PORTFOLIO
Below are a few of the many clients Lawford and Co has help with Marketing Strategy, Tactic Development, Implementation and Reporting:
