INTERNATIONAL MARKETING
DO YOU NEED TO MARKET OVERSEAS?
Marketing products outside of your regular geographical location creates a whole new set of challenges. The beauty of the online world is that these markets are readily accessible.
New Zealand is a pretty small country which means that access to target markets is cheaper and cross cultural communication hurdles are much easier to negotiate. We don’t claim to know every culture and market in the world like the back of our hands, but we do know how to project manage you through the process of understanding how to be successful internationally. As a partnership, we need to work with you to get the right information from the right places, combining both our marketing knowledge and expertise with both your product knowledge and specialists in international trade.
The online world allows us to access markets immediately via Social Media and Search Engine Marketing (like Google Adwords). The important thing is to make sure that your investment is spent wisely and does not become a drop in the ocean with no butterfly effect.
HOW CAN LAWFORD AND CO HELP YOU MARKET INTERNATIONALLY?
Ideas are brought into discussion. All the team will brainstorm and together decide the idea for a new project. It’s definitely an awesome idea.
We don’t claim to know every culture and market in the world like the back of our hands, but we do know how to project manage you through the process of understanding how to be successful internationally. As a partnership, we need to work with you to get the right information from the right places, combining both our marketing knowledge and expertise with both your product knowledge and specialists in international trade.
One of our strengths at Lawford and Co is our understanding of the world around us. Between us, we have lived, worked and travelled extensively in almost every continent on the planet. Moreover, James has studied from a sociological and political perspective to support this travel experience. Match this with our existing marketing campaign history and experience marketing New Zealand product across North America, Australia, South Africa, UK and Europe we are ready to help you take the leap over the oceans.
INTERNATIONAL MARKETING PORTFOLIO SAMPLE
Check out a few examples below of how we’ve successfully helped business here and overseas with their international marketing.
