GOOGLE ADWORDS
Google Adwords, often referred to as Pay Per Click advertising is a powerful lead and sales generation tool. SEO will get you to the front page, but it can take time. Google Adwords guarantee you position at the top of the page. The great thing about Google Adwords is that you don’t pay for it to be seen, you only pay when someone clicks on your ad.
We’re Adwords specialists, we’ve sat the exams and got the badges. What’s more our attitude towards managing Google Adwords campaigns is to be in regular contact and to keep working to improve your campaigns – we don’t just sign you up and sit back.
Our Service Guarantee!
If the campaigns we set up for you after 1 April 2018 don’t reach recognised Adwords results standards after 3 months, we’ll manage them for free until they do! For full Terms & Conditions regarding this service guarantee please click here
HOW CAN ADWORDS HELP YOU?
Google Adwords generate business leads – it’s a fact. They not only guarantee you presence at the top of Google search result pages but they are also much broader in service – have you ever thought about image ads? YouTube advertising? There are a number of products to choose from.
We all know that at some stage in your real customer flow people look for your contact details or research you online – even if they heard about you via word of mouth. Google Adwords simply make sure that you get top of page visibility.
You only pay Google when someone clicks on your ad, so you only pay for real potential client engagement. More than that, you get to monitor exactly what ads they click on and even how many of those people that clicked on the ads actually enquired or purchased something from you online.
You couldn’t get much more powerful information back about what marketing messages appeal to your target markets.
Text Adwords are the ads that appear (in text) at the top of Google search pages. They appear based on the keywords people enter in when they search for businesses, products or services.
They usually link through to the pages on your website most relevant to your ad content.
The display network is Google’s main image advertising network. Much like newspaper ads you see Google ads in all shapes and sizes appearing across all number of popular sites on the internet. Even high traffic and mainstream news sites use Google ads as ‘filler’ advertising.
You can generate a fantastic branding campaign with these ads, as again, you only pay when people actually click on them. This means the get seen thousands of times in a branding sense as well as getting a percentage of ‘click throughs’.
We can direct these ads to websites that are relevant to your target markets to make sure you get the best value from your campaign.
A number of other Adwords advertising options exist, including video advertising via YouTube, App promotion and shopping promotion.
It’s a lot to consider – talk to us about how to negotiate this rabbit warren!
HOW CAN PUNCH MARKETING HELP YOU WITH YOUR ADWORDS?
Ideas are brought into discussion. All the team will brainstorm and together decide the idea for a new project. It’s definitely an awesome idea.
The Adwords network and platform is a pretty complex beast. We’re constantly studying it and learning. We’ve sat the exams and work hard to improve our knowledge all the time. Experience watching how different campaigns in different countries and regions work is also a great asset.
You can engage the Adwords platform yourself – in fact anyone can. But there are experts out there for a reason.
We can help you get the best out of your spend, and we’re completely transparent when it comes to management fees and your statistical results. We’ll help you to understand what’s going on and how your campaigns are performing.
There’s no substitute for experience when it comes to Google Adwords. We are always learning about how users respond to different types and styles of campaign. To truly maximise a campaign we need to set it up, monitor and react to the results to maximise what is most effective. We’ll talk you though this process and help you understand your campaign and reporting dashboard results.
ADWORDS PORTFOLIO SAMPLE
Here are a few examples of Lawford and Co helping happy clients with their Google Adwords campaigns:
